The Role of Domo in Enabling Data-Driven Culture in Organizations

Sunday, May 14, 2023

Data driven culture

Right now, it seems like every company is saying they use AI (Artificial Intelligence) in some fashion. Soon, when you ask your little old grandmother how she makes such a good cup of hot chocolate, don’t expect to hear “with love”, but rather “with AI”.

However, just like AI, data was the hot word and companies still can’t stop getting enough of it. Decades ago “data” was the hot word to use. Companies touted their use of data for a competitive advantage and from data spurred other words like “automation”, “business intelligence”, and “machine learning”. Even though companies might have lots of “data”, if a data-driven culture is not truly present, then I would argue that the data isn’t being used correctly or to its full potential. For instance, long ago, I taught a coworker how to use a pivot table in excel. A week later, she said that our data was “automated” because now all she has to do is update the data, change the pivot table range, run it and copy and paste the results into a new tab….I don’t fault my coworker, I fault the organization for not fostering a data-driven culture.

What is a Data-Driven Culture and why does it matter?

A data-driven culture in an organization is one that makes evidence based decisions. This does not mean data OR gut feelings, but rather that IF there is evidence, it will be used to make a decision. A lot of times, companies hope that they have data that might have precious insights in it. That is like saying you may have precious metals in a landfill. Sure, you may, but most likely you don’t because that’s not what a landfill is used for. Instead, if you focus on a business problem and collect data around that, you’ll most likely have the data you’re looking for.

So why does a data-driven culture matter? Culture in an organization dictates how problems are solved. By focusing on data, which enables evidence based decisions, we can encourage a culture of testing. Through testing, we get closer to product-market fit, better UX designs, etc. Additionally, by using evidence, we can remove bias. We can double down on what is proven to work rather than what someone just believes. This is what creates a competitive advantage for companies. For example, if you have two companies that make the same thing and have the same resources, the one that has a better culture has the competitive advantage. By having a data-driven culture that encourages innovation and testing, that company will win. Gut feelings are cool and all, but data is better. There have been too many times I have seen decisions shut down just because one person “doesn’t believe the data”. If we are to have a data-driven culture, we need to be data people.

Furthermore, it is not enough to only use data, but a data-driven culture measures results of decisions to determine the magnitude of the effect. We need to measure and share results to learn and progress. Similar to Agile development, we need to work in sprints where data is used for decision making, tested, measured, shared and recorded for next time.

How does Domo encourage a data-driven culture?

Having a data-driven culture is the goal, but data people need the right tools to reach it. Domo is that particular tool. A barrier to data people fostering a data-driven culture is having barriers to the goal. One of the biggest barriers is the type of tools and technology your organization uses, which is why Domo is great. Domo allows data people to easily connect to data to bring it in via username and passwords instead of needing to know how to code webhooks, APIs and using JSON code. Here are some reasons why Domo enables data-driven culture for data people:

  • CONNECTORS: Domo has literally 1,000 connectors while competitor products have around 80. Imagine if connectors were ingredients. Now imagine all the wonderful dishes you could make with 1,000 ingredients vs only 80. Even if you don’t use all 1,000, just having a pantry of ingredients you might need is very helpful.
  • DRAG AND DROP ETL: Gone are the days where you have to write complex SQL. Similar to HTML and website building, we can now do drag and drop for data cleanup rather than writing queries and subqueries. Domo’s drag and drop ETL (Extract, Transform and Load) feature makes ramping up on data, much faster.
  • VISUALIZATIONS: Domo has 170+ charts you can use right out of the box. All you need to do is drag and drop in different columns of data and the visuals automatically populate. By having flexibility in visual design, you have the ability to tell data stories differently and to have a better narrative that makes understanding data insights easy. All chart types here.
  • DISTRIBUTION: This is another area where Domo really shines. Domo has so many ways for you to share your dashboards with anyone:

- Dashboards on
- Embed into any website via HTML code
- PDFs
- PowerPoint plugins
- Downloadable PowerPoint presentations
- Excel and Google Sheets integrations
- Google Docs
- Online slideshows
- Scheduled email reports

Does your organization have a data-driven culture?

Take some introspective time to really reflect. Here are some questions you should ask yourself and your team:

  • When we get a request to solve a problem, do we discuss what data we need to find the answer or does someone higher up have an answer already and just wants evidence to support that idea?
  • ​After a plan is executed, how are the progress and results measured? How do you know if the result is good? How are those results shared with the company?
  • ​What percentage of your employees know how your data is collected?

If you want to discuss or would like an audit of your company’s data infrastructure, please do not hesitate to reach out to me at

Remember, you're only one dashboard away,
John Le

Want to learn how to Domo?

Let me be your Domo guide and teach you how to be a Domo Masterchef like me! In my courses, you'll learn a quick overview of how to use Domo, all ETL functions, intro to SQL and you will make several dashboards along with me!

My goal is to make you the me of your organization so you can not only help your organization grow, but also so your peers and teammates can see the value you bring as a Data Person.

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